The Brunei Tourism Board sees the potential of collaborating with Bruneian-born Taiwanese celebrity Wu Chun, whose real name is Goh Kiat Chun, to help market Brunei as a tourist destination.
With more than 50 fans and media from China, Hong Kong and Taiwan that follow Goh to Brunei, it seems prospective to build such cooperation
Wu Chun promotes Brunei tourism
Fans and the mass media came for the opening of Wu Chun new gym and hotel, Fitness Zone and The Palm Garden Hotel.
In a previous interview with The Brunei Times, Wu Chun had mentioned about was a travel program which was interested in featuring him in an episode on Brunei.
"They want to feature me in the country where I grew up, to know more about Brunei and so on. But I am currently busy with my own film that I cannot do this now. However, the Brunei Tourism has offered me full support if the show should start filming soon," he said.
Sheikh Jamaluddin Sheikh Mohamed, the Chief Executive Officer of Brunei Tourism, said, "Wu Chun's manager formally approached us to use Wu Chun as a tourism ambassador of Brunei. We think that's a lovely idea. He has turned into a big name, and his fame would be able to create a lot of awareness about Brunei."
"By developing a close working relationship with Wu Chun, we will be able to capitalize on his fame, and inspire younger generations of Brunei to be as famous as him," he added. Sheikh Jamaluddin also mentioned that one of the main target markets was China, but said that it would also attract more attention in Hong Kong, Taiwan and other countries.
"It has come to my attention that Wu Chun is not just famous in these few countries, but also in countries with a major Asian community, such as Australia, Malaysia and so on," he said.
Wu Chun had made it clear in the interview with The Brunei Times that he wished to use his fame to help boost tourism in the sultanate. Wu Chun gained fame as a member of the Taiwanese boy band Fahrenheit, and has already starred in a few Chinese drama series which were well-received in Taiwan and Hong Kong. The singer-actor has an undergraduate degree in business from Australia, and became interested in fitness and sports science while frequenting gyms there.
Source: Bruneitimes
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